I'm available for hire.
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抖音和小红书相继加码长图文，本质是围绕优质创作者和用户停留时间的争夺。只不过前者选择横向进行扩张，在短视频信息流中插入风格截然不同的长图文内容；而后者则是在原有的图文形式上纵向深挖，通过AI工具降低内容的创作门槛。从更深层看，这也是内容平台进入存量竞争后的必然选择。